Blog

Why B2B companies need marketplaces in their commerce strategy

2/23/2021

B2B commerce is changing constantly, and the need to capture prospects and existing customers’ attention on another level is drastically increasing.

Manufacturers and distributors must leverage technology within their commerce strategy to deliver a competitive advantage and benefit the overall business in the long run. Utilizing marketplaces as part of a B2B commerce strategy can benefit both manufacturers and distributors by providing a unique and seamless experience for both prospects and existing customers.

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