Commerce at your hands
The majority of the intermediaries appear in the B2B dimension of electronic commerce. For this reason, we propose a web-based intermediary site to facilitate SMEs ' entrance in the virtual business area, but also to near them to the end-users. According to this, there are two dimensions in the proposed business model supported by the intermediary. The first one is a B2B (Business to Business)dimension, related to the communication between the SME and the intermediary. On the other hand, we have a B2C (Business to Client) dimension that succeeds in putting the end-users into contact with the products of the SME through the intermediary. The result is a B2B/B2C hybrid model whose main objective is to provide the SMEs with a uniform platform that implements the services needed for an e-commerce strategy development. This model is implemented now in an e-commerce architecture proposal, so-called ComFac